Way back when, Freznick was out hunting for locations with his camera, looking at places other people might have walked straight past.
An inner-city alleyway. The right light. The right texture. Something about a place that made you stop and look twice.
We didn't have everything figured out. Far from it. But there was always an eye on the surroundings, an interest in the overlooked and a feeling that there was something worth building here.
A few boxes and a big idea.
Then there was this.
A dusty, dark warehouse. A few boxes of stock. Some scaffold, a piece of hoarding and a skateboard sitting in the middle of it all.
Nothing particularly glamorous. Nothing that looked like a finished operation. Just the beginnings of a space, a collection of ideas and a few clues about where things might go.
Looking at it now, you can see the ingredients starting to come together. The street culture, the visuals, the product and the surroundings. Not a grand masterplan, just things gradually finding their place.
It's easy to look back at the early days and tidy the story up, as if every move was carefully planned from the outset. It wasn't. Sometimes you just keep going, follow the things that interest you and see where they lead.
But this warehouse? That feeling?
This was definitely the start of something.